INSIGHTS

INSIGHTS

A curious mind expands forever.

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Rebranding mistakes you need to avoid

Rebranding can be a dangerous course of action. In your corporate identity, it is more than a single layer of color. Rebranding is an image to your community and consumers for the new organization.. . .

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How to build a memorable brand experience?

In today’s world of complexity, branding should present simplifying an idea and make it memorable. It is a way of thinking and behaving that affects a company with the environment, making it more important, appealing and, in the end, competitive. The more captivating the experience the faster you will build brand loyalty. . . .

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What to look for in a branding agency?

Branding is a big part of every business. It is no wonder that when it comes to choosing an innovative branding agency to help you share your story with the world, there are so many options. Hiring a creative agency is a significant investment. And the return on that investment won’t be instant, but it’s a step worth making for sure. If you decide . . .

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Content marketing trends to keep an eye on in 2020

Content will continue to be one of the main tactics for brands to reach consumers and stand out from a marketing storm. As technology evolves rapidly audiences find new channels for consuming content in new formats and we must keep up with it. Being able to take advantage of a trend before it caught on everywhere helped many of the world’s greatest. . .

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5 things to consider before creating a logo

Besides building a reputation, and looking nice, a company's logo is much more than that. The logo says more about the company than you'd imagine. The logo represents your brand story, or what your business is about.. . .