Rebranding can be a dangerous course of action. In your corporate identity, it is more than a single layer of color. Rebranding is an image to your community and consumers for the new organization.
Nonetheless, with the current identity, you are supposed to have built up some form of credibility already and it is crucial not to change that reputation with your upcoming rebranding.
The transition may be scary but it is beneficial, even necessary, in a number of cases.
The markets today are fast shifting and unpredictable. You’ll need to follow the trends closely. Learning from the mistakes of shifting corporate identity will help the company make a leap and move in the right direction and in a way that your customers will find it appealing.
Follow these guidelines for mistakes you need to avoid while rebranding:
1. It is more than a name of logo
The brand often battles squarely with its visible symbols-web site, logo or community. The mascot logo isn't fixing the problems, it can make them worse.
As Olive Garden, the Italian chain restaurant, began testing business difficulties, they thought it was ideal time to change the name of the company. This inconsistency may have had the opposite effect on consumers than the brand intended.
2. Positioning on the market
The most important thing while rebranding is to understand your target market and know what your company is looking for. You should be a leader, but in your consumer’s mind the image you give them about a certain product says a lot about your future profit. For example, when the Tropicana Juice Company changed its own box, consumers were angry. Customers were mourned because the new packaging looked like a cheap imitation.
Tropicana did not understand their emotional connection with clients, for the morning ritual of the consumer, and how orange juice plays a role in the conception of the consumer.
3. Be careful when changing the name
Your name need to tell something important about your company’s history. The invention of a new and attractive name can be an experience. The names can esoteric or can be final, and each of the thesis strategies for naming goes along with its own form of provocation. Here’s an example from the Pizza Hut pizza chain. The company at one time began to narrate itself to The Hut. The company is about to learn, it's important to keep Pizza in your name, which is most important part of the dark stamp.
Simply put, do not change your name, if there is not a huge cause for the matter. Anyway, do not miss anything or a dime that you present before the world, as Pizza Hut sent.
4. Follow the flock
Your brand is trying to capture the interests of a larger audience than customers, and not just one part of them. It is very important that the company leaders have full control over the identity change process, so that managers ' views are not misunderstood.
Be true, as you try to remember your brand easily at the choir. If something is great to your business, consider it a part of the brand. Know how good you are and make that your strength. What's differentiates you from the competition? Make things part of your background in business.
The company’s rebranding can be a big challenge, but it can be an immense opportunity to transform your business and a fresh turn in your narrative.