This brand represents a culture that is courageous and authentic. Logotype for this brand is created with custom letters, which gives rebellious but yet aesthetic note. The intention of creating this identity is to connect instantly to the fearless and unique personalities.
The orange colour is bold, vivid and obnoxious, and encourages the attitude of the customers to be more energetic and lively. This experimental and innovative concept will elicit the specific response the brand wants to achieve.