The core for making this concept was authenticity, with a free-spirited and artistic note. Creating a contemporary and unique identity was a great challenge. Conceptually, this design presents the modern and singular, between sophisticated and colorful, with just a touch of rebelliousness.
Bold colors come alive as they’re mixed together, contrasted and combined with unlikely patterns. This dynamic design fuels the brand with energy and the purpose it wants to fulfill is to create distinctive place in the market and target the right audience.