— NJ Lawyers
Brand Identity,
Online Brand Experience
The vision of NJ Lawyers is to be recognized as a leading law firm on the market. Our goal for this website design was highlighting key components to the composition which will increase the perceived value and make this business look more polished and sophisticated.
When it comes to the monotone palette, range and variation are the keys to success. Incorporating different shades of black and gray gives depth and dimension to this brand identity while filling it with uncluttering overall aesthetic.