— Pizzetta
Brand Identity
As a gourmet pizza and pasta place that wants to move towards growth, the goal was to create a simple and eye-catchy brand identity that will be unmistakably noticeable. The logo itself consists of the two fundaments of this place- pizza and pasta plus a heart symbol that signifies love.
The chosen color is bold red and its purpose is to evoke feelings of joy and love, which we all surely feel when we eat pizza or pasta. It declares authenticity and uniqueness, and it’s an intriguing way for the customers to explore a variety of tastes that sound promising
